Business Strategy +
Human-centered Design



I believe good design should leave people better than it found them.  My process runs end-to-end: hypotheses → insights → production.

After studying Industrial design at RISD, I developed UX and Service playbook for CVS Health Retail Experience. Most recently, I took my study further at Kellogg School of Management for a dual degree MBA program, where I was the co-president for Innovation and Design Association, contributing to the design + business community by hosting speaker sessions, design challenge, and conferences. 




Selected Work


1/ AI in Assessment for K12 Education
2/ Education Product

3/Print Design + Research

4/ Experience Redesign in Pharmacy and Retail

5/ Website Redesign
6/ Video Content


7/ Furniture Design
8/ E-commerce Web Design 
9/ Kids Museum Design & Interaction

cicy.zhu
@kellogg.northwestern.edu ︎