Business Strategy +
Human-centered Design
I believe good design should leave people better than it found them. My process runs end-to-end: hypotheses → insights → production.
After studying Industrial design at RISD, I developed UX and Service playbook for CVS Health Retail Experience. Most recently, I took my study further at Kellogg School of Management for a dual degree MBA program, where I was the co-president for Innovation and Design Association, contributing to the design + business community by hosting speaker sessions, design challenge, and conferences.
After studying Industrial design at RISD, I developed UX and Service playbook for CVS Health Retail Experience. Most recently, I took my study further at Kellogg School of Management for a dual degree MBA program, where I was the co-president for Innovation and Design Association, contributing to the design + business community by hosting speaker sessions, design challenge, and conferences.
Selected Work
cicy.zhu
@kellogg.northwestern.edu ︎
@kellogg.northwestern.edu ︎








